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Content Strategy Audit by Going Digital

Content Strategy Audit - Why it is important?

Content marketing is the most important part of Digital Marketing. It is the new way to learn, engage and drive traffic to a website. It helps in keeping the visitors on the website for a longer period of time and also increases conversion rates by generating leads.

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Content Strategy Audit helps in

Branding

Understand how your brand is positioned in the market and identify gaps in content strategy

Audience Relevance

Analyze which topics and trends are most relevant to your audience, and where you can add value

Better Targeting

Identify opportunities for better audience targeting, including new keywords to incorporate into your content strategy

Lead Generation

Analyze how this impacts lead generation and conversion rates, and Develop a plan to close these gaps.

Some questions to ask yourself:

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  • Does your content match your brand tone?

  • Does it align with your products & services?

  • Is your content helpful to your customers?

  • Is it solving any of your customer's problems?

  • What is your Value Proposition?

  • What is your website content strategy?

  • Why should customers buy from you?

  • Do you have the content calendar executed with consistency?

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Always think and keep your customers front and center.  Add a story to get more engagement.  Be truthful, and authentic & avoid Selling your products & services at the beginning.

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You will get answers to all the questions:

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  • Why is a content audit useful?

  • How to audit content?

  • What is a website content audit?

  • Why content audit?

  • How do we get more leads with relevant content?

  • How can we make more prospects click our Social Media Ads?

  • What should we include in the blogs that will make our customers happy?

  • How do we apply Search Engine Optimization on the Website?

  • How should we design our landing pages for more conversions?

  • Can we make our Facebook Ads, LinkedIn Ads, Google Ads, Twitter Ads, and Instagram Ads more relevant?

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Essential Steps 

We have deep expertise in content strategy and audit. We deliver actionable recommendations on what to improve, create, and remove to engage with your key audiences.

 

We will do the initial call to get your content inventory. We will look at:

  • Your Website 

    • Search Engine Optimization Audit ​

    • Landing page optimization

    • Product / Service pages

    • Your Important pages and their message to visitors

  • Your Social Media Handles 

    • Choice of the right social media platform​

    • Content format & messaging to the target audience

  • Your Blogs

    • Keyword analysis​

    • Call To Action


After the content audit, a report is provided for improvements & a plan of action with Retain, Rewrite, Remove!
 

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