Welcome to
Digital Business Transformation Masterclass
delivered by
2 top industry leaders
Sandeep Raut
Founder & CEO - Going Digital
Top 10 global thought leader & influencer on Digital Transformation.
Over 33+ years of IT strategy & consultancy experience
Swapnil Dalal
Founder & CEO - Me Udyojak
Over 14+ years of IT experience
7+ years helping entrepreneurs grow their business
Avinash Arole - President & COO at Axcend Automation & Software Solutions
Sandeep has dealt with the topic of Digital Transformation in a detailed, simplified manner. He has helped demystify & provided multiple frameworks to get started on the digital transformation journey. As a part of this masterclass, digital marketing was also covered in great detail, which is extremely helpful for building an opportunity pipeline in these “remote” times. Overall a very good experience.
Gautham Murali
I am so glad I had the opportunity to be a part of this. Classes are interesting, informative, and to the point.... Doubts are always welcome.... Ppl who are actually interested in Digital Marketing and are looking forward to work in this field, you guys need to enroll here.... Thank you so much Sandeep Sir for the amazing experience you have passed on to us. May God Bless You and Ur Loved Ones!!!🙏
Vinayak Narkar - Co-Founder WEBVARAD Solutions
Hey if you would like to learn digital marketing and how digital transformation takes place .. I highly recommend this class for you. The way Sandeep Raut has designed this course is really amazing..keep it up Sandeep and Swapnil ..Best of luck for your new batch
Takeaways
Drive your digital transformation yourself with the 5 frameworks worth over INR 1,30,000
Assess your digital maturity with 9 dimensions worth INR 50,000
Create your website effortlessly
Generate new customers whenever you like
Understand how your digital marketing campaigns are performing
Digital Transformation plans are changing now
There is an absolute need for digital transformation at an accelerated rate. If your organization is embarking on some of these changes, a great way to either get started or to accelerate efforts is to do this
“Digital Business Transformation Masterclass”
When: Every Saturday for 10+ Saturdays
Time: 7 to 9 pm IST
Once a fortnight 1-hour session to track your progress and Q&A
Demystifying Digital Transformation
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What is Digital Transformation
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Difference between digitization & digital transformation
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Why is it important
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How industries are adopting it
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Various technology components
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Mistakes to avoid & Best practices
How to drive Digital Transformation
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What is Digital Transformation Strategy
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Why you need a digital strategy
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difference between IT strategy & digital strategy
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15 ways to salvage digital transformation
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10 traps to avoid the derail of digital transformation
Digital Business Models & Digital Maturity Assessment
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What is the business model
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Business Model Canvas Preparation
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Difference between traditional & digital business model
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Hyper disruptive business models
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What is Digital Maturity Assessment
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5 levels & 9 dimensions of Digital Maturity
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Practical approach with a questionnaire for maturity assessment
Digital Customer Experience
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What is digital customer experience
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Drivers for change in customer experience
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What is customer journey mapping
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Why is it important to map the customer journey?
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Goals of customer journey mapping
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How to build a customer journey map
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Typical customer lifecycle – B2C & B2B
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Must-have components of the customer journey map
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Personas, Touchpoints, Emotions & digital opportunities
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Best practices in customer journey mapping
Fundamentals of Digital Marketing
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What is digital marketing?
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Why it is important?
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Traditional marketing vs. digital marketing
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Earned Media, Owned Media, Paid Media
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4Ps to 4Es due to Digital Marketing
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Components of Digital Marketing
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Digital Marketing Strategy – SOSTAC Model
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Push Marketing
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Pull Marketing
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Affiliate Marketing
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Competition Analysis
Search Engine Optimization
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What is SEO?
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How do Search Engines work?
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Types of SEO – Black Hat/ White Hat
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Keyword Research
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Search Engine Results Pages
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SEO vs SEM
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On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects
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Off-page optimization – Backlinks, Directory submission, Blogs
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Local SEO – Google My Business
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Google Search Algorithms
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Integrating SEO with other disciplines – Social Media, SEM, Content Marketing, Video Marketing, Analytics
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SEO Tools
Search Engine Marketing - Google Ads
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What is SEM?
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Various mediums for advertising – Facebook. Google, LinkedIn, Instagram
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Campaign Objectives – Awareness, Lead Generations, Conversion
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Step by step Google Ads creation
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Campaign analysis
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PPC, CPC, CPM, CTR, CTA
Social Media Marketing
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What is Social Media Marketing?
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How to choose the right platform – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube
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Social Media Monitoring
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Influencer Marketing
Content Marketing
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What is Content Marketing?
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B2B & B2C Content Marketing
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30 ways of content marketing
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Content for Awareness, Interest, Evaluation, Purchase
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Blogs
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Live Videos
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Display Advertising
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Measuring Content effectiveness
Digital Marketing Analytics
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Introduction to Digital Analytics
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Social Media Analytics
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Bounce Rate
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What is Google Analytics?
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Audience Overview
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Acquisition Overview
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Behavior Overview
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Conversions Overview
Website Development
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Static vs. Dynamic Website
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Domain names & extensions
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Web Hosting
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Landing Pages
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Menus & Pages
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Text, Images, Gallery, Shapes, Button, Box, Strip, Lists & Grids, Video, Social Share, Blog
Facebook Marketing
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What is Facebook marketing
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Facebook Business Page creation
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Step by step Facebook Campaign creation
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Page Insights - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
LinkedIn Marketing
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What is LinkedIn marketing
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LinkedIn Company Page
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Step by step LinkedIn Campaign creation
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Analytics - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
Instagram Marketing
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What is Instagram marketing
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Instagram Business Profile
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Step by step Instagram Campaign creation
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Insights - Posts, Stories, Promotions, Discovery, Interactions, Audience
Marketing Automation
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What is Marketing Automation
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Various tools for marketing automation
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Auto Responders
