Key Highlights of the Masterclass
-
5 to 11 sessions in total as required
-
1-hour Q&A call after 5 sessions
-
Learn from the industry experts
This is an online/offline digital marketing course that covers the Basics of Digital Marketing to set your foundation right. In-depth coverage of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Marketing Automation, Digital Marketing Strategy & Content Marketing.
You will also get step-by-step campaign creation for Facebook, LinkedIn & Google Ads.
Even if you are a beginner in digital marketing, you will become self-sufficient to run your own marketing campaigns.
Read below for a glimpse of all the sessions you will get.
You will be learning these tools :
Google Ads
Facebook Ads
LinkedIn Ads
Google Keyword Planner
Wix website development platform
Google Analytics
Buffer
Ubersuggest
Google Adsense
Google Search Console
Google Speed Insights
Grammarly
Moz
Semrush
Seoptimer
Monsterinsight Headline Analyser
Fundamentals of Digital Marketing
-
What is digital marketing?
-
Why it is important?
-
Traditional marketing vs. digital marketing
-
Earned Media, Owned Media, Paid Media
-
4Ps to 4Es due to Digital Marketing
-
Components of Digital Marketing
-
Digital Marketing Strategy – SOSTAC Model
-
Push Marketing
-
Pull Marketing
-
Affiliate Marketing
-
Competition Analysis
Search Engine Optimization
-
What is SEO?
-
How do Search Engines work?
-
Types of SEO – Black Hat/ White Hat
-
Keyword Research
-
Search Engine Results Pages
-
SEO vs SEM
-
On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects
-
Off-page optimization – Backlinks, Directory submission, Blogs
-
Local SEO – Google My Business
-
Google Search Algorithms
-
Integrating SEO with other disciplines – Social Media, SEM, Content Marketing, Video Marketing, Analytics
-
SEO Tools
Search Engine Marketing - Google Ads
-
What is SEM?
-
Various mediums for advertising – Facebook. Google, LinkedIn, Instagram
-
Campaign Objectives – Awareness, Lead Generations, Conversion
-
Step by step Google Ads creation
-
Campaign analysis
-
PPC, CPC, CPM, CTR, CTA
Social Media Marketing
-
What is Social Media Marketing?
-
How to choose the right platform – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube
-
Social Media Monitoring
-
Influencer Marketing
Content Marketing
-
What is Content Marketing?
-
B2B & B2C Content Marketing
-
30 ways of content marketing
-
Content for Awareness, Interest, Evaluation, Purchase
-
Blogs
-
Live Videos
-
Display Advertising
-
Measuring Content effectiveness
Digital Marketing Analytics
-
Introduction to Digital Analytics
-
Social Media Analytics
-
Bounce Rate
-
What is Google Analytics?
-
Audience Overview
-
Acquisition Overview
-
Behavior Overview
-
Conversions Overview
Website Development
-
Static vs. Dynamic Website
-
Domain names & extensions
-
Web Hosting
-
Landing Pages
-
Menus & Pages
-
Text, Images, Gallery, Shapes, Button, Box, Strip, Lists & Grids, Video, Social Share, Blog
Facebook Marketing
-
What is Facebook marketing
-
Facebook Business Page creation
-
Step by step Facebook Campaign creation
-
Page Insights - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
LinkedIn Marketing
-
What is LinkedIn marketing
-
LinkedIn Company Page
-
Step by step LinkedIn Campaign creation
-
Analytics - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
Instagram Marketing
-
What is Instagram marketing
-
Instagram Business Profile
-
Step by step Instagram Campaign creation
-
Insights - Posts, Stories, Promotions, Discovery, Interactions, Audience
Marketing Automation
-
What is Marketing Automation
-
Various tools for marketing automation
-
Auto Responders
Delivered by Sandeep Raut
Top 10 Global Thought Leader & Influencer on Digital Transformation
Avinash Arole - President & COO at Axcend Automation & Software Solutions
Sandeep has dealt with the topic of Digital in a detailed, simplified manner. He has helped demystify & provided multiple frameworks to get started on the digital journey. As a part of this masterclass, digital marketing was covered in great detail, which is extremely helpful for building an opportunity pipeline in these “remote” times. Overall a very good experience.
Gautham Murali
I am so glad I had the opportunity to be a part of this. Classes are interesting, informative, and to the point.... Doubts are always welcome.... Ppl who are actually interested in Digital Marketing and are looking forward to work in this field, you guys need to enroll here.... Thank you so much Sandeep Sir for the amazing experience you have passed on to us. May God Bless You and Ur Loved Ones!!!🙏
Vinayak Narkar - Co-Founder WEBVARAD Solutions
Hey if you would like to learn digital marketing and how digital transformation takes place .. I highly recommend this class for you. The way Sandeep Raut has designed this course is really amazing..keep it up Sandeep and Swapnil ..Best of luck for your new batch
