Search Engine Marketing

Running Google Ads campaigns can be highly effective, but there are common pitfalls that brands should avoid to ensure they maximize their return on investment. Here are some key pitfalls and tips on how to avoid them: 1. Lack of Clear Goals • Pitfall: Running campaigns without specific, measura

Uncover the search intent When users search for solutions to their problems or their needs, the text query they type in Google is called a keyword. 4 types of keywords Informational: The user intent is to acquire the information available on the net. The search may contain words like Information,

How to use keyword match for better conversion by Going Digital As more than 85% of people use Google as their search engine, it makes sense to use Google Ads for your Search Engine Marketing. Here are different types of keyword match you can use while working on Google Ads. There are four types

Search Engine Marketing Google is the most popular search engine with more than 80% of the search engine market. There are 3 steps in which Search Engine works as below: Crawl: Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are com

Right now, somewhere, a potential customer is searching for your products. But, who will they find first – your company or your competitor? With SEM you can be in front of the prospects or customers who are seeking your services.

In today's digital age everyone starts their internet experience with Google or other search engines. We do search restaurants nearby or plumber nearby as and when we require. Right now, somewhere, a potential customer is searching for your products. But, who will they find first – your company or

Search Engine Marketing by Going Digital There are multiple ways businesses can adopt to improve the ads used in search engine marketing • Choose the right keywords - Keywords are the main connectors between the ad and the audience. You need the right keywords, not just the top ones. • Landing p