In today's digital age content marketing is the most important aspect of digital marketing. If your content is boring, your prospects/customers will go to your competition.
When it comes to Business to business it differs what content you deliver as compared to B2C.
Here are some differences for your reference:
B2B Content Marketing is mostly to a niche small market while B2C will go to end consumers hence will be a huge market.
With so many organization layers, B2B will have a longer buying cycle, while B2C considering the owners or consumers themselves, the buying decisions are made faster.
B2B will be less personal and more value-oriented while B2C will emotionally oriented.
B2B will be more focused on lead generation while B2C is mostly focused on Brand building.
B2B will be more concerned with the quality of content, usefulness to the business.
What other things you can talk about a difference between the two?