Advantages of Digital Marketing over Traditional Marketing

Here is a summary of the difference between traditional and digital marketing:

Traditional Marketing

1. Results are not easily measured, and in many cases cannot be measured at all.

2. The only local audience can see it who are passing by

3. No customization possible, No real-time adjustments

4. Traditional marketing is static which means there is no way to interact with the audience

5. Messages are pushed to customers

6. More costly compared to digital marketing

7. Takes time for brand awareness due to local reach

Digital Marketing

1. Results are much easier to measure

2. A digital campaign can reach an infinite audience

3. Digital ads are more customizable than print ads

4. Digital Marketing is interactive and we can encourage customers with different Call to Actions

5. Customers are pulled as well based on targeting

6. Less costly compared to traditional marketing

7. Brand awareness can be viral due to global reach