As a small business owner, you know that social media is important for promoting your business. But between running your business and managing your personal life, it can be hard to find the time to post on social media regularly. That's where a social media editorial calendar comes in.
A social media editorial calendar is a tool that helps you plan and publish your social media content in advance. This way, you can batch-create content, schedule it ahead of time, and make sure that your social media presence is consistent - even when you're busy.
In this article, we'll show you how to create a 12-month social media editorial calendar, step-by-step. Once you've mastered the basics of creating an editorial calendar, you can move on to some of our more advanced tips and tricks for social media success.
Why should you create a social media editorial calendar?
An editorial calendar is a tool that content creators use to plan, track, and distribute their content. Creating an editorial calendar can help you:
Save time by planning your content in advance
Ensure a consistent posting schedule
Get more exposure for your content by sharing it at the right times
Understand what content is resonating with your audience
Build a backlog of content that you can use in case of an emergency
Easily track your content ideas and progress
5 steps to create a social media editorial calendar
Creating a social media editorial calendar can seem like a daunting task, but it doesn't have to be. Follow these five steps to get started:
1. Look at your social media analytics
Look at your social media analytics to see what content has been popular with your audience. What times of day do people interact with your content the most? What topics are the most engaging?
Analytics is a great way to figure out what your audience wants to see. Use this data to create content that they'll be interested in.
2. Look at your Google Analytics
Your Google Analytics data can also be helpful in creating your social media editorial calendar.
Take a look at your most popular blog posts and see if there are any common themes. You can then use these themes to create social media content that will be of interest to your audience.
3. Brainstorm content ideas
Once you've looked at your analytics, it's time to brainstorm some content ideas.
Think about the topics that your audience is interested in and come up with ideas for how you can create content around those topics.
You can also look at current events and holidays to come up with content ideas that are timely and relevant.
4. Create a content calendar
Once you've brainstormed some content ideas, it's time to start creating your content calendar.
Start by creating a list of the content ideas you came up with. Then, assign each idea to a specific day or week.
Be sure to include the title of the content, a brief description, and any hashtags you'll be using.
5. Post your content
Now that you've created your content calendar, it's time to start posting your content.
Be sure to stick to your schedule and post your content on the days and times you've assigned.
If you find that you're struggling to create content or stick to your schedule, consider hiring a social media manager to help you out.
Creating a social media editorial calendar is a great way to stay organized and ensure that you're always creating content that your audience will love. By following the steps above, you can easily create a calendar that will help you keep your social media presence on track.
If you need any help in setting up your digital marketing strategy or have solid content marketing to cover the social media calendar, contact us at info@goingdigital.in
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