Digital Transformation is now a number one priority for many businesses. Over the past two years, businesses have put increased focus on digitally transforming their brands from the inside out.
It is an ongoing process of change based on the market and the needs of the customers. To deliver this change successfully, there is a need to establish a clear vision with objectives & expected outcomes.
What is the digital transformation vision statement?
Simply put vision is a picture of what the organization will look like after a stipulated time.
Importance of Vision statement for Digital Transformation:
Provides the big picture and clearly describes what your organization will be like in several years
Clarifies the right direction of change to ensure that everyone is moving forward
Inspires everyone to take action in a set direction
Synchronizes the action of different people. It provides self-sufficiency to individuals and teams while reducing conflicts.
How to develop the Vision for Digital Transformation?
Define the business problem or opportunity.
Collect data and analyze it to understand the current state.
Draft a vision statement that describes the future state in terms of what you want to achieve.
Create a roadmap for how you will get there, including specific steps and timelines.
Implement the plan and track progress to ensure that you are on track.
There are some do’s & don’ts for setting up a vision:
Do’s:
Develop a Vision that is in line with the company's growth strategy.
Connect with partners who support your vision, not only third-party technology vendors but your customers and employees
It should create a sense of urgency
Link vision to specific goals in future
Describe how the company will change
How will you engage differently with customers?
Don’ts:
It remains only as floor branding and marketing
Restricting the employees with a set vision & Boundaries
Vision is way too complicated, vague, and lacking actionable initiatives
Poor communication of the vision beyond the involved few stakeholders
Setup the vision before analyzing current systems and operations
Vision brings in the cultural change that is required for Digital Transformation. People are extremely important in this roller-coaster ride.
When the digital transformation vision is not clear, that affects the speed of adoption of both senior management and middle management.
You may have data and analytics, artificial intelligence, or all the digital technologies in your organization but people will not act just because technology is ready.
Some successful vision statements for digital transformation:
Google - To provide access to the world’s information in one click
Amazon - To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online
Walmart - To be the best retailer in the hearts and minds of consumers and employees
GE - To become the world’s premier digital industrial company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive
Ikea – To create a better everyday life for the many people
Southwest Airlines - To become the world’s most loved, most flown, and most profitable airline
A top-down vision is a cornerstone & catalyst for digital transformation. These and many companies have created great vision statements to survive in this digital age.
Our Digital Vision & Strategy framework will lead you to the next steps:
Digital Maturity Assessment - to know where you stand
Customer Journey Mapping - to identify all the pain areas in every touchpoint and plan digital initiatives to make the customer experience easy, smooth, and happy
Digital Roadmap - prioritize the digital initiatives by business impact & customer experience. Use emerging technologies to implement the roadmap.
Digital Marketing - finally, you need to be on top of customer's minds all the time with the engaging digital marketing strategy
Download our template below for setting up your digital transformation vision properly.
You can also read The Top 10 Reasons Why You Need A Digital Transformation Vision
Are you getting on the Digital bandwagon? Do you need a powerful vision for your digital initiatives?
